Plandalf

CTA links and redirects

Use promo links and participant references so campaign CTAs send each visitor to the right destination.

CTA links connect a campaign email, ad, or landing page button to the active promo state.

Participant reference

Use pf_ref when linking from email or another identified channel.

<a href="https://acme.plandalf.com/p/early-bird?pf_ref={{subscriber.email}}">
  Get the launch price
</a>

The SDK also captures pf_ref from the current page URL so later checkout calls can include attribution context.

Checkout button with promo

<button
  data-plandalf-present="summit-ticket"
  data-plandalf-apply-promo="early-bird"
>
  Buy now
</button>

External destination

Some campaigns send visitors to an external sales page first, then open Plandalf checkout from that page. Keep the same pf_ref value on the URL so attribution stays connected.

<a href="https://example.com/sales-page?pf_ref={{subscriber.email}}">
  Read the offer
</a>

Builder context

Keep the deadline tied to the sale.

Timers are not just visual countdowns. The related product surfaces keep promo styling, coupons, deadline state, and checkout behavior connected.

The Numi coupon expiration settings panel.
Coupon expiry keeps the deadline enforceable after the countdown reaches zero.
The Numi coupon discount settings panel.
Coupon settings preserve discount behavior across checkout and follow-up.
The Numi offer editor automation tab showing sequence controls beside the checkout canvas.
Automation routes deadline follow-up without manual checkout changes.
Timers product Deadline funnels, launch windows, promos, and email countdowns. Coupons Discount records tied to checkout behavior. Coupon expiry The deadline field that keeps a campaign honest. Coupon Deadline Funnel A stack guide for coupons, timers, and follow-up.

Feature detail