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Notes on checkout and launches.
Teardowns, pricing notes and product updates from the team building Plandalf. Short, specific and easy to act on.
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Latest
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Each one takes a single idea from a real checkout or launch and turns it into a change you can make.
CheckoutStripe test cards: numbers for every scenarioFree Stripe test card picker: copy the number for a successful payment, a decline, 3D Secure, a fraud check, a dispute or a refund. Checked against Stripe's docs.Read the post Archive
Earlier posts.
Newest first. Pick a topic to narrow it down.
- 8 min readCheckoutHow to sell digital products: checkout, pricing, deliveryHow to sell digital products online in seven steps: pick the product, set the price, take payment, deliver instantly, add bumps and upsells, and test the whole path.
- 8 min readCheckoutScarcity marketing examples that are honestScarcity marketing examples by type (quantity, time, access), what regulators flag as fake, and how to set up limits that are real at checkout.
- 6 min readUpsellsWhat is an upsell? 7 practical examplesAn upsell is an offer for a higher-value version of what a buyer is already choosing. See how it differs from an order bump, 7 examples, and rules that keep it from annoying people.
- 4 min readPricingSamCart pricing in 2026: what each plan costsSamCart's Core, Pro and Done for You plans as listed on its pricing page on 2026-10-16, with a yearly cost table and the plan price as a share of revenue.
- 6 min readCheckoutFunnel builder or checkout? What you needChoose a funnel builder for pages and email, or keep your existing tools and add checkout, order bumps, upsells and deadline offers.
- 3 min readMemberpressIntroducing Plandalf for MemberPressMeet our open-source MemberPress checkout plugin: membership price mapping, signed purchase events, real screenshots and the v0.1.0 early-access download.
- 1 min readIntroWelcome to the Plandalf blogNotes on checkout, offers, timers, and turning payment flows into real growth levers.
- 2 min readCheckoutThree things every checkout should do firstBefore you A/B test button colors, get the fundamentals right: page weight, address autofill, and a payment method customers actually want to use.
- 3 min readCheckoutHow Bonjoro lifted SaaS conversions by 40%The Bonjoro upgrade experiment that led to Plandalf: a feature-led offer, an in-product payment flow, and a reported lift from a 10–12% baseline to 16.6%.
- 3 min readPaywallWhat Canva's 2024 paywall gets rightA close look at Canva upgrade screens captured in 2024: premium feature cues, contextual offers, product previews, and a clear path back to the work.
- 3 min readCheckoutFive Stripe checkout handoffs to get rightChoose the right plan, prepare customers for payment, connect checkout sessions to purchases, deliver the upgrade, and return people to their work.
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The team
Built by a team obsessed with conversion.





15+ years testing every pricing model under the sun. Every part of Plandalf comes from a real checkout problem we’ve had to solve ourselves.
No credit card required. Nothing to migrate.